beautifuliving: community planning, brand & product development

beautifuliving™ is a conceptual project born out of a 2004 photographic survey of the Las Vegas Exurbs, where real estate developers promoted a utopian vision of modern suburban life. This fed an investigation of the history of utopian visions, both fictional & practical, including visits to other communities, such as Disney's Celebration in Florida.

This merged my interests in science, technology, & our sense of "home". The beautifuliving™ community took form as an online presence that includes websites, Facebook pages, & blogs; Promoting conversation on bioethics, spirituality, & the human condition through online community engagement & video chats.

The conceptual community was conceived & directed by its purported founder, Dr. David Scott, whose history included establishing the beautifulScience group, Evolution is Energy™, which sought out the genetic source of happiness™ & to allow the individual to determine & control their own version of happiness. Along the way, many technologies were born, discovered & patented; most of which were not realities in the early part of this century but now are coming to market. The productization of phycological states, designer gene therapies, smart homes & vehicles, embedded technologies, health & wellness technologies, & community life, served the community directive. 

beautifuliving™ is the first master-planned community where the latest innovations in biotechnology, nano-sciences and community design are brought together to create a unique place where your dream of happiness™ and contentment come true.

Rather than simply offering traditional homes and a superficial sense of well-being, beautifuliving™ delivers a truly unique and patented lifestyle. Working with the brightest minds in science & technology, we’ve redefined the smart-home, invigorated the meaning of community and, most remarkably, we grow our happiness™ from the inside-out: from within you.
— David Scott, Founder

Example product offerings

Video messaging

Product design, brand messaging, & directing customer connections for the this forward looking community, where scientific research integrates with community living. Utilization of social networking websites & blogs enrich the brand experience & help build an active following through news feeds & interactions with the brand.

Philosophy: NewNature is better.

NewNature is better. NewNature is exciting. NewNature is now.