NASDAQ Video Wall: Information Graphics Design [for Pyburn Films]
The exchange wanted to communicate up to the moment market data & analysis to the general investor for on-air programming. However, as NASDAQ is a purely electronic stock exchange, there was no physical trading floor to take a television camera and no one to interview.
The solution: NASDAQ created MarketSite at Times Square in New York City, which provides a 6 screen ×20 screen video wall with real-time graphic displays. The visualizations needed to scale across multiple configurations, look great from the street level, as well as on television.
Networks such as CNN, CNBC, Bloomberg TV, Reuters, NDTV Profit, CNBC India and Business Week TV, now broadcast more than 150 stories each day from this location.
Video montage (above) and sample data visualizations (below).
Real-time market updates keep investors informed (above). Charts spanning multiple video screens (below).
The most frequently used, single stock chart, below, displaying after hours trading.
Animated backgrounds were developed, with the crystalline design (below right) chosen. Backgrounds were developed for a variety of single & mufti-screen combinations, from 1x1 to 12x3.