Gannett News Networks: Graphics Rebranding Package (for Pyburn Films)
The Gannett TV news networks span over 30 stations across the US. Numerous unified designs were created for news intros, OTS's, story backgrounds, bumpers, teasers, and station ID's. Our design solution incorporated bold colors, metallic and glass surfaces, and hot bursts of light.
The graphics package was offered in two flavors: Red or Blue. Stations had the option of choosing the palette they wished, along with inserting their station logo into the opens & ID's.
The camera moves vertically as the shiny cylindrical objects rotate about their axis, creating moving reflections, lens flare, a gleaming gem in the distance. The central objects & their expanding rings were inspired by ringed planets in our solar system. Motion samplers, below: