Gannett News Networks: Graphics Rebranding Package (for Pyburn Films)

Gannett wanted to consolidate their news graphics package for use in the over 30 news stations in their portfolio.

Numerous designs were created for news intros, OTS's, story backgrounds, bumpers, teasers, & station ID's. The look uses what many consider Pyburn’s trademark look; bold colors, metallic surfaces and bursts of light.

Palette

The graphics package was offered in two flavors: Red or Blue. Stations had the option of choosing the palette they wished, along with inserting their station logo into the opens & ID's.

Motion

The camera moves vertically as the shiny cylindrical objects rotate about their axis, creating moving reflections, lens flare, a gleaming gem in the distance. The central objects & their expanding rings were inspired by ringed planets in our solar system. Motion samplers, below: